With the Luna New Year approaching, adidas Basketball created a capsule collection of footwear with artist Ren Zhe to celebrate the year of the pig.
The brand needed a concept and visual center to showcase their franchise icons Derrick Rose, James Harden and Damian Lillard.
This visual center captures Rose, Harden and Lillard actualizing their potential through focused meditative states.
We partnered with adidas brand design to bring the campaign to life through digital channels and retail across Asia Pacific markets.