The campaign challenged local market participants to “rise, rally, and conquer” their opponents to reach the national finals.

The new content supported a digital campaign, event production and merchandise. And the success of the brand and events compelled RedBull to continue the series annually.

In 2018, RedBull announced a series of esports events called RedBull Conquest.

We worked with RedBull to create a brand identity for the tournament that fused a sense of medieval conquest with a more contemporary aesthetic.